{"id":10435,"date":"2024-05-16T10:51:37","date_gmt":"2024-05-16T08:51:37","guid":{"rendered":"https:\/\/www.uni.lu\/fdef-en\/?post_type=events&#038;p=10435"},"modified":"2024-06-04T14:00:30","modified_gmt":"2024-06-04T12:00:30","slug":"dem-lunch-seminar-with-xiao-huang-concordia-university-ca","status":"publish","type":"events","link":"https:\/\/www.uni.lu\/fdef-en\/events\/dem-lunch-seminar-with-xiao-huang-concordia-university-ca\/","title":{"rendered":"DEM Lunch Seminar with Xiao Huang, Concordia 8xav福利导航, CA"},"content":{"rendered":"\n<section class=\"wp-block-unilux-blocks-free-section section\"><div class=\"container xl:max-w-screen-xl\">\n<ul class=\"wp-block-unilux-blocks-custom-buttons btn-list\"><li class=\"wp-block-unilux-blocks-custom-button\"    aria-disabled=\"false\"\n    >\n    <a\n        role=\"link\"\n        aria-disabled=\"false\"\n                    href=\"https:\/\/www.eventbrite.fr\/e\/dem-lunch-seminar-with-xiao-huang-concordia-university-ca-registration-917167481627\"\n                target=\"_blank\"\n        class=\"btn btn--primary\"\n            >Register<\/a>\n<\/li>\n\n\n<li class=\"wp-block-unilux-blocks-custom-button\"    aria-disabled=\"false\"\n    >\n    <a\n        role=\"link\"\n        aria-disabled=\"false\"\n                    href=\"https:\/\/www.uni.lu\/fdef-en\/events\/dem-lunch-seminar-with-xiao-huang-concordia-university-ca\/calendar\"\n                target=\"_blank\"\n        class=\"btn btn--secondary\"\n            >Add to calendar<\/a>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Influencing Customers and Product Returns<\/strong><\/p>\n\n\n\n<p><b>Abstract<\/b><strong>:<\/strong><\/p>\n\n\n\n<p>Digital platforms expose customers to product fit uncertainty, which may intimidate online purchases. As a result, firms may encourage online order through influence tools such as promotional reviews and influencer posts, which can be skewed in favor of a purchase. However, customers who have ordered due to such influence can ultimately return the product. In this paper, we study how a firm\u2019s ability to influence customers may intertwine with its refund policy. We find that if no refund is offered, a firm will adopt an influence tool when the prior belief of a match is moderate, and the cost of influence is low. More generous refunds may either cease the influence or invite more aggressive influence actions. We then characterize the optimal joint configuration for refund and influence. When the firm can only choose between a full- and no-refund policy, the use of influence tools can be encroached upon by a full refund even if it is costless. Interestingly, the firm will not engage in influencing customers when it can tailor partial refunds. Thus, influencing customers is useful when the firm needs to maintain a nai\u0308ve or common refund policy across a variety of products. Lastly, we find that allowing returns may lead to a win-win when the decision space for the refund policy is limited and the prior belief of misfit is high.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>About Xiao Huang:<\/strong><\/p>\n\n\n\n<p><strong><em>Xiao Huang <\/em><\/strong>is Professor and the Concordia 8xav福利导航 Research Chair in Operations &amp; Technology at the John Molson School of Business, Concordia 8xav福利导航. Her research focuses on strategic interactions among supply chain members as well as data-driven and behavioural-driven decision-makings in supply chains. Her work has appeared in leading journals such as Management Science, Manufacturing &amp; Service Operations Management, Production and Operations Management, Marketing Science, and the European Journal of Operational Research. Dr. Huang also publishes practitioner articles and business cases and teaches a wide variety of courses at all levels, including operations management, business process management, sourcing and logistics, revenue management, and data analytics. She was a visiting professor at McGill 8xav福利导航, the 8xav福利导航 of Colorado, Boulder, and the 8xav福利导航 of Rennes I. Dr. Huang is currently on the editorial review board of Production and Operations Management.<\/p>\n\n\n\n<p><strong>Language:<\/strong> English<\/p>\n\n\n\n<p>This is a free seminar. Registration is mandatory.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-dev4-reusable-blocks-image  object-fit--scale-down\">\n    \n<img decoding=\"async\" class=\"wp-block-image unilux-custom-image-block\"\n                alt=\"\"\n            src=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2023\/08\/FNR-logo.jpg.png\"\n                srcset=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2023\/08\/FNR-logo.jpg-300x50.png 300w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2023\/08\/FNR-logo.jpg-1024x172.png 1024w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2023\/08\/FNR-logo.jpg-768x129.png 768w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2023\/08\/FNR-logo.jpg-1536x258.png 1536w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2023\/08\/FNR-logo.jpg.png 1920w\"\n                style=\"object-position: 50.00% 50.00%; font-family: &quot;object-fit: scale-down; object-position: 50.00% 50.00%;&quot;; aspect-ratio: 16\/9; object-fit: scale-down; width: 100%;\"\n        loading=\"lazy\"\n\/>    <\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">                                   <em><strong>Supported by the Luxembourg National <br>                               Research Fund (FNR)  17931929<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n<ul class=\"wp-block-unilux-blocks-social-media-list social-media social-media--theme\">\n    <\/ul>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":99,"featured_media":10247,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"featured_image_focal_point":[],"show_featured_caption":false,"ulux_newsletter_groups":"","uluxPostTitle":"","uluxPrePostTitle":"","_trash_the_other_posts":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"event_start_date":"2024-06-19 13:00:00","event_end_date":"2024-06-19 14:00:00","event_speaker_name":"Prof. Xiao Huang","event_speaker_link":"","event_is_online":false,"event_location":"Kirchberg Campus","event_street":"  6, rue Richard Coudenhove-Kalergi ","event_location_link":"https:\/\/www.uni.lu\/en\/about\/campuses\/kirchberg-campus\/","event_zip_code":"1359","event_city":"Luxembourg","event_country":"Luxembourg"},"events-topic":[298],"events-type":[323,322,315],"organisation":[138,101],"authorship":[99,100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - 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